Four Questions for Every Leader About Strategy

Cynthia Montgomery, my former colleague at Harvard Business School, has written a new book titled, "The Strategist: Be the Leader Your Business Needs."   In this HBS Working Knowledge feature about the book, she cites four key questions every leader should ask about his or her firm:

1. What does my organization bring to the world?
2.  Does that difference matter?
3.  Is something about it scarce and difficult to imitate?
4.  Are we doing today what we need to do in order to matter tomorrow?

While that's not a new list, it is certainly very clear and concise.  The challenging part, for many firms, is actually coming up with a clear and concise answer to these questions.  It's amazing how many firms struggle to respond effectively.   What about your company?