If you are interested in moving your organization toward a more effective, lower cost method of developing new products and services, take a look at this terrific presentation by Kaaren Hanson, VP of Design Innovation at Intuit.
Showing posts with label design thinking. Show all posts
Showing posts with label design thinking. Show all posts
Tuesday, July 30, 2013
Monday, January 7, 2013
David Kelley on 60 Minutes
Posted on 8:52 AM by Unknown
60 Minutes ran a terrific and emotional feature last night on David Kelley, founder of design firm IDEO.
Thursday, June 7, 2012
Design thinking: You must observe well!
Posted on 6:44 AM by Unknown
The Wall Street Journal has several good articles about design thinking today. The article notes that anthropological observation of customers in their natural setting is a key phase of the design thinking process. What the article doesn't say is that firms have to distinguish between effective and ineffective observation. What must you worry about when conducting observations? First and foremost, you have to protect against confirmation bias. You have to avoid allowing predispositions to cloud your interpretations of what you are seeing. That is why you should not observe alone. Always go in pairs or trios. Then compare notes. In addition, take lots of photos and videos if possible. Then you can show your colleagues back at the office what you saw. They don't see through your filter. They see the raw data. Finally, pick your observation sites carefully. Watch for selection bias. Are you seeing something typical or not. Of course, sometimes we learn from extreme cases, but we must acknowledge and understand that it is an extreme case!
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